EVVIVA SCAPICCHIO!
Seven Generations of Italian Barbering. One Extraordinary Collaboration
In 1820, in the ancient hill town of Bovino, high above the golden plains of Puglia, Vincenzo Scapicchio opened his barber shop.
And ever since, seven generations of the Scapicchio family have practised the noble art of traditional Italian barbering making sure that remarkable heritage is not simply preserved; it is being taught to barbers from around the world.
Captain Fawcett is immensely proud to stand alongside Master Barber Luigi Scapicchio and his family. To celebrate this treasured collaboration, for a limited time every Captain Fawcett Scapicchio Signature Series Shaving Soap will be accompanied by a handsome Limited Edition Scapicchio Badge, while stocks last.
Evviva!
FROM BOVINO TO THE WORLD
More than two centuries after Vincenzo first opened his hill top barbershop, the Scapicchio family name still stands proudly above the door.
The years between tell an extraordinary story of skill, courage and determination.
In 1910, Luigi Scapicchio's great-grandfather crossed the Atlantic to Chicago, where he established a celebrated Italian barbershop and, in time, became one of Al Capone's most trusted personal barbers. But therein lies another tale...
What mattered most was the craft he carried with him.
For the Scapicchios, barbering is more than a profession. It is a calling, passed from one generation to the next through knowledge, discipline and devotion to the client.
Today, that inheritance draws barbers from around the globe back to where it all began: Bovino.
ACCADEMIA SCAPICCHIO 1820
Accademia Scapicchio 1820 is the world's first academy dedicated to traditional ceremonial shaving, teaching the celebrated Scapicchio Method™ developed through seven generations of family practice.
Here, the traditional Italian wet shave becomes ceremony. Every gesture has purpose. Every client is the guest of honour.
Students master the discipline and precision demanded by the keenly honed cut-throat razor, learning not only technique but a philosophy in which excellence is never hurried.
Captain Fawcett is immensely proud that his simply ‘First Class Gentlemen's Grooming Requisites’ have been selected by the Scapicchio family for use throughout their Academy, accompanying tomorrow's master barbers as they carry this extraordinary heritage forward.
Discover Accademia Scapicchio 1820
A MASTERWORK OF SCENT
Created in close collaboration with Luigi Scapicchio, Captain Fawcett's Signature Series Shaving Soap brings this remarkable partnership to discerning gentlemen across the world.
A luxurious blend of Fig, Olive and Bay Rum, its rich, sumptuous lather evokes the olive groves and sun-drenched landscapes of Puglia before transporting the senses to the classic Italian barbershops of old Chicago, where the Scapicchio name flourished in a new world.
Housed in a handsome handcrafted wooden bowl, with refill shaving soap pucks available, it is designed to become part of one's own shaving ritual.
Most proudly of all, the Scapicchio Signature Series Shaving Soap is included within the professional kit presented to students at Accademia Scapicchio 1820.
A soap created with Luigi Scapicchio now accompanies a new generation as they learn the craft his family has spent more than two centuries perfecting.
A LIMITED EDITION TRIBUTE
To mark this remarkable friendship, every Scapicchio Signature Series Shaving Soap will, for a limited time, include a Limited Edition Scapicchio Badge.
Inspired by the Italian tricolore, fern green, bright white and scarlet red encircle the gold Captain Fawcett monogram in tribute to seven generations of Scapicchio excellence.
Each morning in Bovino, the doors open once more. The towels are warmed. The first razor is stropped. Another day begins beneath the Scapicchio name.
Captain Fawcett is immensely proud to play his part.
Claim your Limited Edition Scapicchio Badge while stocks last.
SHOP THE SCAPICCHIO SIGNATURE SERIES
